Define Your Why

What’s Covered?

– Recap of Start with Why by Simon Sinek
How It Applies to You
– How It  Impacts Your Business

1.Recap of Start with Why by Simon Sinek

“People don’t buy what you do; they buy why you do it”

Every company in the world knows what they do. Apple is a great example of a brand that starts with why. They’ve put why first with clever marketing & excited employees.
They tell us why they’re here… It’s “to shake things up”, then they tell us how (with easy-to-use, beautifully designed products) and finally we find out what they make: computers, phones, tablets, and mp3-players.
By the time they get to their what, we’re long sold on their cause and are ready to support them in every way we can. If you want to inspire others, start by telling them why you do things, instead of what you do, and you’ll see a massive change in engagement.

  1. How It Applies to You

At the core of a successful business, there are the operators. Without you, there’s nothing. Growth starts with your mindset. Discovering your “Why” is going to have a ripple effect on your entire life. When you define your l why l every decision becomes easier.

Setting goals becomes an easy task. You’ll put yourself ahead of the game with a more true genuine mission. If you have a podcast around food as an example and you say “I have a food podcast” that is very straight forward. But if you say I have a podcast which I want to “inspire, educate & share foods from around the world” you can see how it could make a big impact. You’ll be more excited, the audience as well. 

Another key component is having your why figured out improves your drive. Many people blindly say “I want to earn 1 million dollars” which sounds great, but not enough to make it happen. Figure out your why, why do you want to achieve this?

“I want to break free from the rat race so I can spend more time with my family and see the world. I want to try new foods and hike  mountains”

Much more motivating, isn’t it?

3.How It  Impacts Your Business

Imagine if a Nike commercial was just another commercial. It wasn’t inspiring or motivational. Would they be just another clothing brand? They’ve been around since 1964 and produced 34.35 billion in revenue last year. They make a decent product, but is it significantly better than the competition? No. But people buy Nike because of what it represents, what it says about them to the world. They defined their why and they lead with it. 

If you’ve made it this far into the article it’s become clear that most of the world is operating with “what” instead of “why” and those who make the shift will experience tremendous dividends. 

I hope this article served you well

The Casual Flipper – Chris




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